| Medical tourism is a growing trend in South East Asia. India has been a front runner in this area but other countries are also capitalizing on the growing number of available opportunities. A good example is South Korea, which has shown a recent increase in the development of its medical tourism industry. Several factors come into play when one thinks about medical tourism. Government support is arguable the single largest factor, but one cannot ignore areas such as infrastructure in terms of hospitals and travel, competence of medical staff, business acumen and entrepreneurial drive of the middlemen facilitating the process and the general reputation of the host country especially from the point of view of its political stability. This paper merely probes some of the emerging trends in the industry and offers some perspectives on how competitive advantage can be sustained. |
Updated 01/31/2010